Client
Les Deux Men, located in Zug, Switzerland, is a premier fashion concept store founded by Silvio Bischof. This family-run store offers a curated selection of men’s clothing and accessories from renowned brands like Drykorn, Joop!, and Windsor. Spanning 450 square meters, Les Deux Men provides a unique shopping experience that seamlessly blends fashion with lifestyle elements. In addition to clothing, the store features a coffee bar serving exclusive Kona coffee, a selection of fine wines and spirits, and stylish city bikes. Services like custom tailoring and cosmetic treatments ensure a personalized experience for every customer.
Les Deux Men has become a hub for the local community, attracting a mix of sports athletes, particularly ice hockey players, and other personalities. As the official partner of EV Zug, the store is a favorite meeting point for athletes and fans alike. Beyond fashion, Les Deux regularly hosts events, creating a dynamic space where style meets community.
Type
Behind-the-Scenes
Timeline
August 2024
Place
Zug, Switzerland
Project Breakdown
Client Appeal
This behind-the-scenes video elevates LesDeux Men’s brand by showcasing their involvement in a high-profile photoshoot with NHL player Jonas Siegenthaler. The mix of drone and traditional camera shots offers viewers an exclusive, multi-angle look into the creative process, highlighting key moments and the collaboration between the team. By promoting the store’s connection with prominent personalities and capturing the energy of the shoot, the video enhances LesDeux Men’s image as a hub for both fashion and community.
Project
"BEHIND THE LENS: PHOTOSHOOT WITH A NHL-PLAYER" provides an exclusive behind-the-scenes look at the photoshoot featuring NHL player Jonas Siegenthaler and the various parties involved. This engaging video showcases different aspects of the shoot, including discussions, recordings during the session, and the creative dynamics among the team.
The project combines dynamic drone footage with traditional camera shots, offering viewers a unique perspective on the creative process. The drone footage captures the energy and atmosphere of the shoot, while the traditional shots highlight the details and moments that unfold. This mix of visuals captures the process from various angles, enhancing the storytelling experience.
Client Comment
Capture the behind-the-scenes energy and atmosphere of the photoshoot with NHL player Jonas Siegenthaler.
Combine drone footage and traditional camera shots to offer a unique, multi-angle perspective of the shoot.
Showcase the creative dynamics and collaboration among the team during the session.
Highlight key moments, discussions, and details that unfold throughout the photoshoot.
Create an engaging and visually rich video that enhances storytelling and offers viewers an exclusive look into the process.
Optimized for Instagram format to ensure the video looks great on social media including shorter video length.
There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Ensuring the drone captured unique and usable shots without repeating the same angles or perspectives throughout the shoot.
Solution: Careful planning of flight paths and experimenting with different angles and altitudes allowed for a variety of creative shots.
Challenge: Dealing with lighting conditions caused by the large window front, which created inconsistent exposure levels.
Solution: During location scouting the day before, adjustments were made to camera settings to balance the exposure between natural light and indoor lighting, ensuring optimal conditions for the shoot.
Short sequences capturing the full photoshoot from various perspectives.
Modern and engaging visuals that keep the viewer’s attention throughout.
Intro designed to quickly draw in the viewer and spark interest.
Balanced mix of drone and traditional camera shots for a fresh perspective.
Dynamic transitions to showcase different angles and aspects of the shoot.
Interactions between people are highlighted to create a full, engaging story.
Song: Alex MakeMusic - Good Vibe (Instrumental)
Genre: Electronic, Pop
Mood: Uplifting, Bright, Relaxed
The upbeat and uplifting rhythm mirrors the positive, energetic atmosphere of the photoshoot, creating an engaging flow throughout the video.
The bright tone of the track adds a sense of creativity and collaboration, perfectly capturing the interaction between the team and NHL player Jonas Siegenthaler.
The relaxed instrumental ensures the visuals remain the focus, allowing viewers to connect with the behind-the-scenes moments without distraction.
The melody enhances the seamless blend of fashion and sports, complementing the dynamic environment of LesDeux Men’s store.
See it Live
Project Gallery