top of page

Client

Hugo Wieden and John Jonasson are highly skilled young athletes on the Rögle BK U16-Elit Team. Hugo is known for his agility and sharp offensive skills, making him a key player in creating scoring opportunities. John, as a standout goalie, demonstrates exceptional reflexes and composure under pressure, consistently making crucial saves for his team. Both players bring a high level of discipline and commitment to their training, continually striving to elevate their game.

Their selection to represent Skåne in the national TV-Pucken tournament underscores their status as emerging talents in Swedish ice hockey. This opportunity not only showcases their current skill level but also fuels their ambitions to progress further in the sport.

Background.jpg
Hockey Promo_Logo transparent.png
Hockey Promo_Logo transparent.png

Type

Promo

Timeline

June 2024

Place

Ängelholm, Sweden

Background.jpg
Hockey-Promo-Main-Project-Picture-16x9.jpg
ALATE PATTERN 4.png

Project Breakdown

Client Appeal

This video brings something fresh and exciting to sports cinematography, particularly in ice hockey. By focusing on the exceptional talents of Hugo Wieden and John Jonasson from Rögle BK U16-Elit, the video captures the intensity, speed, and precision of the game from never-before-seen drone perspectives. The innovative use of drone cinematography sets a new standard for showcasing the passion and dedication of athletes, while also giving viewers a closer look at the fast-paced world of ice hockey. This video not only highlights the game’s energy but also enhances the sport’s visual storytelling, offering a groundbreaking perspective that elevates the experience for both fans and future audiences.

Project

"UNLEASHING THE GAME: ICE HOCKEY + DRONES = 100%" is an exciting project that features a high-energy and captivating video designed to show the intensity of ice hockey and the passion of its players. This promotional film highlights the amazing skills of young hockey athletes, capturing the thrill of the game from new angles. Viewers will get to see just how dedicated and talented these players are as they showcase their skills on the ice.

This project shows that drones and ice hockey are a perfect match, making the visuals even more engaging.

ALATE PATTERN 4.png

Client Comment

Hockey-Promo_Project-Picture.jpg
    • Create a fresh, dynamic video that demonstrates the capabilities of drone cinematography in capturing ice hockey.


    • Capture the intensity and excitement of the game from unique aerial perspectives.


    • Engage viewers with an immersive experience that brings them close to the action.


    • Highlight the dedication and skill of young players, showcasing their passion for the sport.


    • Inspire audiences by presenting new angles that elevate the appeal of ice hockey.

    • Capture all essential footage within a focused 90-minute session.


    • There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.

  • Challenge: With a large selection of excellent shots, it was challenging to select the most impactful moments while keeping the video length appropriate.


    Solution: We carefully curated shots that captured the highest energy and most engaging moments, ensuring the final video remained compelling and focused. This approach allowed us to showcase the players' skills and the dynamic visuals effectively, without extending the video’s duration unnecessarily.



    Challenge: Synchronizing drone movements with the players’ actions was crucial to capturing the most dynamic moments without interrupting the game flow.


    Solution: Clear communication with the players, along with their openness to coordination, allowed us to capture well-timed shots. This collaborative approach ensured that drone movements aligned smoothly with the action, enhancing the video’s visual impact without disrupting gameplay.

    • Close-up, action-packed shots that bring viewers directly onto the ice.


    • Smooth, agile drone movements that mirror the fast pace of the game.


    • High-energy tracking shots that follow the players and puck with precision.


    • Short, dynamic sequences to maintain viewer engagement and excitement.


    • Slow-motion shots to emphasize key moments and add dramatic impact.


    • Seamless transitions between wide rink views and tight shots of player interactions.


    • Unique aerial angles that offer fresh perspectives of the ice and game layout.

  • Song: Ikoliks - Into the Fire

    Genre: Rock

    Mood: Powerful, Tense, Exciting


    • The intense rhythm matches the speed and energy of ice hockey, enhancing the excitement in each scene.


    • Powerful build-ups amplify key moments, aligning with the players' most thrilling moves.


    • Emotive vocals reflect the passion and determination of young athletes, adding depth to their performance.


    • An engaging tempo keeps viewers captivated, drawing them into the intensity of the game.


    • Bold sound design paired with authentic ice hockey sound effects—shots, stops, and skating—brings the action to life, immersing viewers in the on-ice experience.

Camp_See-it-live.jpg
ALATE PATTERN 4.png

See it Live

Let's start a project together

ALATE PATTERN 4.png

Project Gallery

bottom of page