Client
RS-Training is a personal training service based in Masthugget, Göteborg, led by Robin Svensson, a dedicated coach with extensive experience in helping clients achieve their fitness goals. Robin offers a range of services, including individual personal training sessions, duo training for pairs, and small group training, all tailored to meet the unique needs and objectives of each client. He also provides online coaching for those who prefer to train remotely, ensuring flexibility and convenience. Robin's approach emphasizes personalized attention and effective training strategies, making RS Training a trusted choice for individuals seeking to improve their health and fitness.
In addition to his training services, Robin holds specialized certifications in sports conditioning and rehabilitation, enabling him to offer unique programs focused on injury prevention and recovery.
Type
Fly-Through
Timeline
June 2024
Place
Göteborg, Sweden
Project Breakdown
Client Appeal
This video brings RS-Training an engaging promotional tool by offering potential clients an immersive tour of the gym through dynamic drone footage. By showcasing the facility’s layout and equipment, the video provides viewers with a clear sense of what they can expect when working with Robin. Integrating client testimonials creatively within the video highlights the positive impact RS-Training has had on past clients, making the coach's expertise and approach relatable. This combination of visual storytelling and personal success stories not only promotes the gym but also inspires potential clients to see how RS-Training can help them achieve their fitness goals.
Project
"UP CLOSE: A FLY-THROUGH OF A PERSONAL GYM" offers a unique aerial tour of the gym, showcasing its features while integrating client testimonials specifically about RS-Training. This engaging video takes viewers on a dynamic fly-through, highlighting various areas of the gym and the equipment available.
As the drone moves through the space, clients share their experiences and feedback regarding the personal coach in a creative way, illustrating the positive impact the coach has had on their fitness journeys. This project not only provides potential members with a closer look at the facilities but also emphasizes the past experiences of clients, highlighting how RS-Training has helped them achieve their fitness goals.
Client Comment
Showcase the gym’s layout and equipment through dynamic drone footage, giving viewers an immersive tour of the space.
Highlight client testimonials in a creative and engaging way, emphasizing the positive impact of RS-Training on their fitness journeys.
Inspire potential clients by illustrating how working with the personal coach can help them achieve their fitness goals.
Provide an engaging video experience that blends facility highlights with personal stories to make the gym and coach more relatable and appealing.
Create a visually compelling video that reflects the professionalism and quality of RS-Training, attracting new clients to the gym.
Capture all essential footage within a focused 30-minute session.
There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Other athletes were unexpectedly training in the gym, which could interfere with capturing clean footage.
Solution: Coordinated the shoot around their movements.
Challenge: Strong ventilation created wind that affected drone stability during the shoot.
Solution: Adjusted drone flight path and carefully controlled the speed to minimize the impact of the wind on the footage, ensuring stable shots.
Challenge: Lighting conditions were inconsistent due to the large window front, causing potential exposure issues.
Solution: Adjusted camera settings in real-time during filming and applied post-production color correction to balance exposure and maintain consistent lighting throughout the video.
The video is filmed in a single, uninterrupted take, designed to tell a seamless, flowing story.
Floating info boxes appear throughout the video, featuring client testimonials that creatively integrate into the visuals without disrupting the flow.
Song: MANYUKO - Ice Scream
Genre: Electronic, Funk
Mood: Playful, Energetic, Modern
The energetic beat complements the dynamic fly-through of the gym, adding a playful and modern vibe to the video.
The funk elements align with the creative approach of incorporating client testimonials, making the experience engaging and lively for viewers.
The upbeat tempo keeps the video’s pacing smooth and continuous, perfectly matching the drone’s seamless movements through the space.
The playful tone of the track reflects the positive and motivating environment of RS-Training, reinforcing the sense of achievement and progress shared by the clients.
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