Client

RS-Training is a personal training service based in Masthugget, Göteborg, led by Robin Svensson, a dedicated coach with extensive experience in helping clients achieve their fitness goals. Robin offers a range of services, including individual personal training sessions, duo training for pairs, and small group training, all tailored to meet the unique needs and objectives of each client. He also provides online coaching for those who prefer to train remotely, ensuring flexibility and convenience. Robin's approach emphasizes personalized attention and effective training strategies, making RS Training a trusted choice for individuals seeking to improve their health and fitness.

In addition to his training services, Robin holds specialized certifications in sports conditioning and rehabilitation, enabling him to offer unique programs focused on injury prevention and recovery.

Type

PT-Session

Timeline

June 2024

Place

Göteborg, Sweden

Project Breakdown

Client Appeal

This video promotes RS-Training by offering potential clients a detailed, immersive look into a full personal training session. By showcasing Robin’s unique approach and the gym’s layout, the video demonstrates how he helps clients achieve their fitness goals. Filmed entirely with a drone, it captures dynamic angles and perspectives that traditional cameras cannot, giving viewers a fresh, engaging experience. This visually rich video not only promotes the personal training service but also sets RS-Training apart by highlighting the coach’s personalized attention and the benefits of training in this space.

Project

"FULL FOCUS: A PERSONAL COACH'S FULL TRAINING SESSION" showcases what a training session looks like with a personal coach. The video takes viewers through the entire experience, starting with a warm welcome, followed by a warm-up and a challenging workout.

Filmed entirely with a drone, the video captures unique angles as it flies through tight gaps that traditional cameras cannot achieve. As the session progresses, viewers will see the gym, including its layout and equipment, giving them an idea of what to expect when booking the personal coach service. The video also highlights the coach's unique approach to training, focusing on helping clients achieve their fitness goals.

Client Comment

Showcase the personal coach’s full training session, from the welcome to the warm-up and workout, giving viewers a complete experience.

Highlight the coach’s unique training approach, demonstrating how they help clients achieve their fitness goals.

Use drone footage to capture unique angles, flying through tight spaces to offer perspectives that traditional cameras cannot achieve.

Provide a detailed look at the gym’s layout and equipment, helping viewers understand what they can expect when booking a session.

Create an engaging and visually dynamic video that keeps viewers interested throughout the entire session.
Capture all essential footage within a focused 90-minute session.

There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Other athletes were unexpectedly training in the gym, which could interfere with capturing clean footage.

Solution: Coordinated the shoot around their movements, adjusting flight paths and timing to ensure the focus remained on the personal coach and the session.

Challenge: Strong ventilation created wind that affected drone stability during the shoot.

Solution: Adjusted drone flight paths and carefully controlled the speed to minimize the impact of the wind on the footage, ensuring stable shots.

Challenge: Lighting conditions were inconsistent due to the large window front, causing potential exposure issues.

Solution: Adjusted camera settings in real-time during filming and applied post-production color correction to balance exposure and maintain consistent lighting throughout the video.
Showcase the interaction between the coach and client, focusing on guidance, feedback, and the overall training experience.

Short sequences and dynamic transitions emphasize the energetic and sport-focused theme, keeping the video engaging and fast-paced.

The video is divided into three distinct parts: Welcoming, Warm-Up, and Workout Phase.

Close-up shots highlight the intensity and precision of the workout, drawing attention to both the coach’s instruction and the client’s performance.

The pacing reflects the active nature of the session, with a focus on maintaining viewer engagement.

Both the personal coach demonstrating exercises and the client performing them are showcased, providing a full view of the training session.
Song: RocknStock - Drive Ahead

Genre: Rock, Pop

Mood: Motivating, Energetic, Focused

The driving rhythm mirrors the intense focus and energy of the personal training session, perfectly capturing the dynamic interaction between coach and client.

The rock genre aligns with the powerful and motivating atmosphere of a full workout session, adding an engaging and energetic soundtrack to the training process.

The upbeat tone of the track complements the pacing of the video, enhancing the transitions between the welcoming, warm-up, and workout phases.

The motivating nature of the song encourages viewers to stay engaged, reflecting the determination and effort that the personal training session brings.