Client

ICON Växjö is a prominent 19-story building located in the Arenastaden district of Växjö, Sweden. Completed in 2018, it stands as Växjö's tallest structure, reaching 67 meters in height. ICON Växjö offers a diverse range of facilities, including 280 residential apartments, 4,500 square meters of office space, 1,600 square meters of co-working areas, and a gymnasium accommodating 500 students. Residents and visitors can also enjoy amenities such as a restaurant, spa, and gym. The building's strategic location in Arenastaden provides easy access to shopping centers, sports venues, and various events, making it a central hub for both living and working in Växjö.

Type

Apartment Tour

Timeline

April 2024

Place

Växjö, Sweden

Project Breakdown

Client Appeal

This video offers ICON Växjö a unique and immersive way to showcase both a stylish apartment and the gym facilities, enhancing the property's appeal to potential residents. The dynamic feature of the drone flying out of the window and back in adds a memorable and engaging perspective, giving viewers a fresh look at the living space. By highlighting both the interior and the gym amenities, the video emphasizes the comfort and convenience of hotel-like living at ICON Växjö.

The inclusion of exterior views of the building and its surroundings adds context, showing potential residents the prime location and the vibrant lifestyle offered by the Arenastaden district. This video is a powerful tool to attract new tenants by providing a comprehensive and visually compelling tour that reflects the modern, comfortable living experience available at ICON Växjö.

Project

"HOTEL-LIKE COMFORT: EXPLORE THE APARTMENT AND GYM" offers an engaging tour that showcases both a stylish apartment and its surrounding amenities. The video begins with an exterior view of the building and its surroundings, providing a sense of the location and the lifestyle it offers.

Inside, viewers will experience a detailed tour of the apartment, featuring a special highlight where the drone flies out of the window and back in, adding a unique perspective to the tour. Additionally, the video includes a look at the gym, demonstrating the available fitness facilities and enhancing the overall appeal of the property. This dynamic approach immerses potential guests in the comfort and convenience of hotel-like living when renting an apartment in Icon.

Client Comment

Provide a detailed, immersive tour of both the apartment and the gym, giving potential guests a comprehensive view of the living experience.

Highlight the unique feature of the drone flying out of the window and back in, adding a memorable, dynamic perspective to the video.

Showcase the exterior of the building and its surroundings to emphasize the location and lifestyle the property offers.

Demonstrate the gym facilities to enhance the property's appeal and showcase the available amenities.

Create a visually engaging, seamless video that reflects the comfort and convenience of hotel-like living in the apartment.
There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Managing lighting transitions from flying inside to outside and back, where light conditions vary drastically.

Solution: Adjusted camera settings in real-time to handle exposure changes, and further fine-tuned the lighting balance in post-production to ensure smooth and consistent visuals.

Challenge: It was very windy when flying outside the apartment, making it tricky to navigate the drone back through the window.

Solution: Adjusted the flight speed and position to counteract the wind.

Challenge: We aimed to shoot the apartment video in sunset light, limiting us to a specific timeframe for ideal lighting.

Solution: Careful planning ensured we captured all necessary footage during the short window, maximizing efficiency while maintaining high-quality visuals.
Introduction of the building and surroundings with opening drone shots, setting the scene and leading the viewer into the building.

Story progression as the video moves from the exterior to the gym and finally the apartment.

Smooth transitions between each scene, from the gym to the apartment, maintaining viewer engagement and enhancing the seamless flow.

Both the gym and apartment are filmed in a one-take shot, creating a seamless, flowing experience.

Speed ramping is used to highlight key moments and maintain a dynamic pacing throughout the video.
Song: Out of Flux - The Great Wild

Genre: Electronic, Pop

Mood: Bold, Adventurous, Modern

The bold rhythm mirrors the grand scale of ICON Växjö, aligning with the opening shots that introduce the building and its surroundings.

The adventurous tone of the track complements the dynamic drone movements, adding excitement as viewers transition from the exterior to the gym and apartment.

The modern feel of the song enhances the sleek, stylish atmosphere of the apartment, reflecting the hotel-like comfort and upscale living experience.

The energetic pace of the music aligns with the continuous, one-take flow of the video, keeping viewers engaged as they explore both the gym and apartment.