Client

Les Deux Men, located in Zug, Switzerland, is a premier fashion concept store founded by Silvio Bischof. This family-run store offers a curated selection of men’s clothing and accessories from renowned brands like Drykorn, Joop!, and Windsor. Spanning 450 square meters, Les Deux Men provides a unique shopping experience that seamlessly blends fashion with lifestyle elements. In addition to clothing, the store features a coffee bar serving exclusive Kona coffee, a selection of fine wines and spirits, and stylish city bikes. Services like custom tailoring and cosmetic treatments ensure a personalized experience for every customer.

Les Deux Men has become a hub for the local community, attracting a mix of sports athletes, particularly ice hockey players, and other personalities. As the official partner of EV Zug, the store is a favorite meeting point for athletes and fans alike. Beyond fashion, Les Deux regularly hosts events, creating a dynamic space where style meets community.

Type

One-Take Fly-Through

Timeline

August 2024

Place

Zug, Switzerland

Project Breakdown

Client Appeal

This video brings significant value to LesDeux Men by offering a unique, immersive showcase of their store, combining both the fashion concept and behind-the-scenes footage from a photoshoot with NHL player Jonas Siegenthaler. The seamless one-take shot captures the layout and atmosphere of the store in real-time, giving viewers a fresh and engaging perspective on the shopping experience. The video promotes LesDeux Men as a dynamic, fashion-forward destination, enhancing brand visibility and setting the store apart from competitors.

Project

"SEAMLESS STYLE: ONE TAKE FLY-THROUGH A FASHION STORE" offers a captivating journey through the LesDeux Men Fashion Concept Store, showcasing both floors in a seamless one-take shot without any cuts. This innovative approach immerses viewers in the store's layout and design, allowing them to feel as if they are exploring the space in real-time.

As the drone flies through the store, it captures behind-the-scenes moments from a simultaneous photoshoot featuring NHL player Jonas Siegenthaler. This unique blend of fashion and sports provides an exciting glimpse into the dynamic atmosphere while highlighting the stylish offerings and contemporary fashion theme of the store.

The resulting video not only showcases the fashion concept but also the vibrant energy of the shoot, creating a memorable experience for viewers and enhancing brand visibility.

Client Comment

Capture the store’s layout and design in a seamless, immersive one-take fly-through, offering a real-time exploration experience for viewers.

Highlight the dynamic atmosphere of the photoshoot featuring Jonas Siegenthaler, blending fashion and sports.

Showcase the stylish offerings and contemporary fashion theme of the LesDeux Men Concept Store.

Create a visually engaging video that enhances brand visibility and leaves a memorable impression.

Present a fresh, innovative approach that aligns with the store’s modern, fashion-forward image.
The flight was conducted within a short timeframe, with a maximum duration of 5 minutes.

Optimized for Instagram format to ensure the video looks great on social media including shorter video length.

There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Keeping the transmission connection stable between the drone and pilot while flying over two floors and starting from outside the store.

Solution: Finding the right spot to hide while maintaining a strong connection, ensuring smooth control and uninterrupted footage throughout the flight.

Challenge: Dealing with lighting conditions caused by the large window front, which created inconsistent exposure levels.

Solution: During location scouting the day before, adjustments were made to camera settings to balance the exposure between natural light and indoor lighting, ensuring optimal conditions for the shoot.

Challenge: Coordinating all people involved to perform the required actions at the right time for a seamless one-take shot.

Solution: Clear communication and precise planning ensured everyone was synchronized, allowing the actions to flow smoothly and on cue during the shoot.
The video is filmed in a single, uninterrupted take, designed to tell a seamless, flowing story.

Speed ramping is included to highlight key moments, adding dynamic pacing throughout the shot.

Interactions with people are integrated naturally to enhance the storytelling and bring the space to life.
Song: RocknStock - Shook Up (No Lead Vocals)

Genre: Rock

Mood: Energetic, Mordern, Stylish

The upbeat rhythm mirrors the fast-paced energy of the store, matching the drone’s seamless movement through both floors.

The rock genre reflects both the store’s bold, modern fashion theme and its strong connection to the ice hockey community.

The absence of vocals keeps the focus on the visuals, allowing the store’s layout and design to shine while capturing the dynamic blend of fashion and sports.

Natural Sounds & Interactions: Subtle sound effects, like interactions during the photoshoot and ambient sound, enhance the realism of the video, making viewers feel immersed in the store, despite the drone not recording audio directly.