Project Breakdown

Client Appeal

This video offers a visually stunning promotional tool that captures the beauty and performance of the car in an engaging way. By using dynamic drone angles, the video highlights the car’s movement through open fields, enhancing its design and appeal against the backdrop of a breathtaking sunset. The warm, golden light and serene landscape create an emotional connection with viewers, evoking a sense of freedom and tranquility. This promotional video is perfect for drawing attention to the car’s aesthetics and performance, providing a compelling visual experience that resonates with the audience.

Project

"SUNSET DRIVE: CAR ON OPEN FIELDS" is a promotional video that captures the beauty of a car driving through expansive open fields in the stunning light of sunset. Utilizing a drone perspective, the video showcases the car from various angles, highlighting its design and performance against the breathtaking backdrop of the setting sun.

The combination of the warm, golden light and the scenic landscape creates a visually striking experience, drawing viewers in and emphasizing the car's appeal.

Client Comment

Create a dynamic, engaging video with various drone angles that emphasize the car’s movement and interaction with the surrounding landscape.

Capture the beauty of the sunset and natural scenery to evoke a sense of serenity and freedom, adding emotional depth to the video.

Showcase the car’s design and performance in a visually striking way, using the golden light of sunset and expansive open fields to enhance its appeal.
There were no specific guidelines for storyboarding or video creation, allowing ALATE full creative freedom to craft the video independently.
Challenge: Ensuring the drone follows the car from different angles while it’s in motion.

Solution: The drone pilot sat in the car during the shoot, allowing for better coordination and real-time adjustments to capture various dynamic angles while driving.

Challenge: Managing the speed of the drone, angles, and perspectives to ensure the car stayed in frame during dynamic shots.

Solution: Maintained clear and close communication with the driver, allowing for precise coordination between the car’s movements and the drone’s adjustments.

Challenge: Maintaining consistent lighting conditions while filming during sunset, as the light changes quickly.

Solution: Carefully planned the shoot timing to capture the best lighting moments, and made real-time adjustments to camera settings to ensure the video remained visually consistent as the sunset progressed.
Dynamic shots from various angles, including close-ups to highlight the car’s design and details.

Stable and controlled drone movements to capture the smooth performance of the car.

Faster-paced sequences to enhance the sense of motion and excitement, reflecting the car’s interaction with the open fields and sunset backdrop.

Wide, expansive shots that present the car in the beautiful sunset light and open fields, transmitting a sense of freedom and adventure.

Lighting emphasis on the golden hues of the sunset, highlighting both the car and the landscape, creating a visually captivating scene that draws viewers in.
Song: The North - Up in the Sky

Genre: Indie, Pop

Mood: Uplifting, Adventurous, Bright

The uplifting tone complements the wide, expansive shots of the car driving through open fields, adding a sense of freedom and adventure.

The bright melody aligns with the golden hues of the sunset, enhancing the visual appeal and reinforcing the feeling of serenity and open-road exploration.

The adventurous rhythm mirrors the dynamic movements of the car and drone, creating excitement during faster-paced sequences and showcasing the car’s smooth performance.

The indie elements of the song add a modern, fresh vibe that fits perfectly with the scenic beauty and sense of motion in the video.